The primary purpose of the Puerto Rican and Hispanic Day Parade of Western New York Association, Inc., is to host a parade inclusive of all people and communities. The parade will empower the community, and in particular our youth, by promoting civic pride, celebrating the history of Puerto Rico and Hispanics, and increasing awareness of Latin America's diverse cultural heritage. Association members will be cultural ambassadors, historical preservationists, and civic activists.

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The Puerto Rican and Hispanic Day Parade of Western New York Association will collaborate with a variety of social and service-oriented agencies to build a stronger Western New York community on a foundation of pride, knowledge, and empowerment.